does a business need direct response copywriting services?
Every advertisement you see in a magazine or a
newspaper, and every scrap of "junk mail" that lands on your doormat has most likely been written by a copywriter.
Copywriters are professional written
communicators, who use the power of words to inform, educate and
sell products and services to potential customers, on behalf of
The independent freelance copywriter is very
different from the marketing agency copywriter, who is more focused
on the client's image or brand than actually trying to sell
Next time you're watching TV, make a point of
watching the ads and see for yourself how many of them are actually
about promoting a company's image or brand, rather than their products.
Marketing agencies tend to spend more time and
money creating ads to win awards, at the expense of making their
clients more profits from additional sales.
As a direct response copywriter, my job is to
convince the reader, listener or viewer of my sales copy that the product or service you
are offering them is something they just cannot live without,
regardless of price.
I will make the offer irresistible. I'll convince
the prospect that the offer will make them more money, save them more
time, make them be able to do things better and faster. It will make
them look more beautiful or handsome, it will get them admiration,
respect and all the kudos they can handle. It can be whatever they
want it to be.
Whatever you want to sell... I'll convince your
prospects to buy. And then I'll tell them they have to buy it now,
otherwise they'll lose it. And if they lose the chance to own it
they'll regret it forever.
Whether they buy it or not, their lives will
never be the same again... either for better or for worse.
You see, I play with their emotions... because
buying something other than essential food and clothing is almost
always an emotional decision. I just convince them to buy and then I
make them feel good about it.
I know all about emotional triggers, those sensitive
inner feelings and about pushing those "hot" buttons. It's my job... it's
what I do... and I do it well. Talk to me about your next marketing campaign,
and I'll help you ramp up those profits! Free consultations
and free quotations!