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Below is a small random selection of unsolicited feedback that I have received from happy clients, many of which are experienced marketers.

 

This is the typical response I get when I send over the first draft of a sales letter or web page content for my client's review.

 

All emails received from clients are kept on file and can be viewed at any time upon request.

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What my clients say...

"Good Morning Bill

 

The sales letter is great!

 

The way you worded the guarantee is great. Felt really strong! I'm going to run with this one.

 

Dave"

 

(Dave Hands)


 

"Bill,

 

The draft and order form are excellent. Just what I need.

 

Kind regards

Bill"

 

(Bill Barclay)


 

"Hello Bill,

I have read through the sales letter and I think I like every bit of it. The flow is just perfect and I think its an excellent piece.

 

Douglas A- Doe"


 

"Hi Bill

 

Thanks for your letter. I liked it a lot more than previous writers work.

 

Ian"

 

(Ian Ritchie)


 

"Hello Bill,
 
Thank you very much, this salesletter you have created for me is excellent, reading through the letter a couple of times I almost felt like purchasing the product myself, I know I could not have produced a letter of this standard.

 

Ian"

 

(Ian Marshall)


 

"Hi Bill

 

Excellent, reads very well. I made just a few slight changes but I am very impressed you obviously know what you are doing"

 

Johnathan Hewitt


 

"Hey Bill, sorry for the delay.

 

Personally I think most of the text is wonderfully written, you're a really talented copywriter!

 

Domen"

 

(Domen Lomberger)


 

"Hi Bill

What a read!!!!  I'm impressed with the copy and the content. This is just what I was looking for.

 

Craig"

 

(Craig Haslam)


 

"Bill,

The letter looks fantastic.

Thanks

 

Graham"

 

(Graham Jones)


 

"Dear Mr. Knight,

 

You have done an excellent job. Well done!"

 

ILIAS DELIS


 

"Hi Bill,

 

You have done an excellent job on the sales letter. It looks brilliant when you view it on the computer screen. And you have managed to get all the salient points across.

 

Alex"

 

(Alex Mitchell)


 

"Hi Bill,

 

Just wanted to let you know, we thought the copy came out great.

 

So we just wanted to let you know we are in the process of paying you and if you want to use the copy you wrote for us as a writing example for other customers, be our guest. Take care,

 

Carmin"

 

(Carmin Iadonisi)


 

"Looks great Bill.

 

I think that your writing style is bang on the money for this product.

 

John"

 

(John Marks)


 

"Dear Bill,

Working as a Professional Freelance Writer/Copywriter in Australia, I have learn't to appreciate quality. I came across your website this morning and thought, "this fellow knows what he is on about!"

 

Susan M Thompson
Australia

 

(A fellow copywriter)


 

"Shaun,

Thank you for recommending Bill Knight.

He is brilliant at writing sales letters.

 

Regards

John Mussi"

 

(A recommendation)


 

"Hey Bill,

Great work. I really like it.

 

Lee"

 

(Lee Williams)


 

"Hi Bill

 

Ive only read once but first impressions excellent you pinpoint everything very well and its a convincing letter which is obviously what we need.

 

Martin"

 

(Martin Barnes)


 

"Hi Bill,

 

Many thanks, we are delighted with your great piece of work.

 

Nick Dickson"


 

"Hi Bill,

 

The letter is very good - just the sort of thing that I wanted.

 

I have showed it to a number of people with very favourable reactions and comments.

 

Best regards,

Simon"

 

(Simon Beck)


 

"Thanks Bill, it's great! :)

 

sue"

 

(Sue Bradford)


 

"Hello  Bill

 

 Thank you  very much for the FE sales letter draft.  As a newbie I have been struck by how you've written this copy. There is so much to copywriting...

 

Shaz Jawaid"


 

"Hi Bill

 

I have just had a quick look at the website which looks great . I wish I could write copy like that.

 

Regards Steve Wilson"


 

"Hi Bill,

 

Thank you very much. It is indeed a fine peace of work that meets my expectations.

 

Thanks,

Yair"


 

"Dear Bill,

 

Delighted to receive this this morning. Initial thoughts are that this does create interest and I would definitely be tempted to buy the product.

 

Kind regards,

Sally"

 

(Sally Westerman)


 

"Hi Bill,

 

Thanks for the draft, looks great.

 

Regards,

Tony"

 

(Tony Hailstone)


 

"Hi Bill,

 

The web copy is great!

 

Shaun"

 

(Shaun Smith)


 

"Hi Bill.

 

I am happy with the overall service and your effort. I have decided to pay you the original fee we agreed since you decided not to just 'pad out' the sales letter and went for quality over quantity. This sent a clear message to me that you really care about the quality of your work.

 

Kind Regards,

Russell Sheddon"


 

"Hello Bill,

I am so excited going through the website. Your true professionalism shines through like a beacon.

 


 

"Hi Bill,

I really like the sales copy.

 

Paul"

 

(Paul Taylor)


 

"Bill,

 

i love the general story of the letter and it flows nicely into the general offer

 

Phil Lidgerton"


 

"Hi Bill,

 

Sorry for not coming back to you sooner, i've been away from my computer.

 

Absolutely Brilliant!!

 

How can i pay you?

 

Richard"

 

(Richard Earp)


 

"Looks absolutely great Bill!!!!!!!!!

 

Nick Hanson"


 

"Good Morning Bill,

 

thanks for the draft of the new sales letter, it looks great.

 

Marc"

 

(Mark Hussell)


 

"Hi Bill.

 

I think I'm in luv with you because you're so good doing what you do.

 

Many thanks it's GREAT

 

Regards

 

Kevin"

 

(Kevin Bostock)


 

"Hi Bill

 

i have read the sales letter and im very pleased with it you really are great at what you do?

 

Thanks alot

 

Kind Regards

 

Liam" (Jamton)


 

"Hi Bill

We looked at the web site and read the copy and we thought it was really great and also very effective.

 

Malcolm Hardingham"


 

"Hi Bill,

 

These look great. 

 

I'm going to run with them pretty much as they are

 

Mark"

 

(Mark Dowling)


 

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"Knowledge talks, wisdom listens"


 

"Don’t let your victories go to your head, or your failures go to your heart"


 

"Criticizing is easy, art is difficult"


 

"Be wiser than other people if you can, but do not tell them so"


 

"He who knows others is wise. He who knows himself is enlightened"


"The only time you run out of chances is when you stop taking them"


 

"The best things in life are not things"


 

"Words are just words and without heart they have no meaning"


 

"They may forget what you said, but they will never forget how you made them feel"


"Wisdom is knowing the truth, and telling it"


"The essence of intelligence is skill in extracting meaning from everyday experience"


"The greatest virtues are those which are most useful to other persons"


 

"If you study to remember, you will forget, but, If you study to understand, you will remember"


 

"If you get up one more time than you fall, you will make it through"


 

"Blessed are they who expect nothing for they shall not be disappointed!"


 

"Great things are not done by impulse, but by a series of small things brought together"


 

"For a man to achieve all that is demanded of him he must regard himself as greater than he is"


 

"Nothing will ever be attempted if all possible objections must first be overcome"


 

"A man may fulfill the object of his existence by asking a question he cannot answer, and attempting a task he cannot achieve"


 

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment"


 

"We always take credit for the good and attribute the bad to fortune"


 

"The greatest things are accomplished by individual people, not by committees or companies"


 

"The best job goes to the person who can get it done without passing the buck or coming back with excuses"


 

"The successful person makes a habit of doing what the failing person doesn't like to do"


 

"Empty pockets never held anyone back. Only empty heads and empty hearts can do that"


 

"The starting point of all achievement is desire. Weak desire brings weak results"


 

"Success is going from failure to failure without a loss of enthusiasm"


 

"You don't have to be a big man to be a great man"


 

"Learn from yesterday, live for today, hope for tomorrow"


 

"The steeper the mountain the harder the climb the better the view from the finishing line"


 

"It is our duty as men and women to proceed as though the limits of our abilities do not exist"


 

"What great things would you attempt if you knew you could not fail"


 

"When the impossibility has been eliminated, whatever remains, no matter how improbable... is possible"


 

"It is wise to keep in mind that no success or failure is necessarily final"


 

"Every person is the creation of himself, the image of his own thinking and believing. As individuals think and believe, so they are"


 

"The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible"


 

"Whatever one believes to be true either is true or becomes true in one's mind"


 

"The battle that never ends is the battle of belief against unbelief"


 

"Your level of belief in yourself will inevitably manifest itself in whatever you do"


"No man, who continues to add something to the material, intellectual and moral well-being of the place in which he lives, is left long without proper reward"


 

"It is one of the most beautiful compensations in life that no man can sincerely try to help another without helping himself"


 

"The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication"


 

"A man's success in business today turns upon his power of getting people to believe he has something that they want"


 

"In business, words are words; explanations are explanations, promises are promises, but only performance is reality"


 

"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion"


 

"A business that makes nothing but money is a poor kind of business"


 

"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business"


 

"Don't forget until too late that the business of life is not business, but living"


 

"Business has only two functions -- marketing and innovation"


 

"As a small businessperson, you have no greater leverage than the truth"


 

"If you don't drive your business you will be driven out of business"


 

"You generally hear that what a man doesn't know doesn't hurt him, but in business what a man doesn't know does hurt"


 

"Concentrate your strengths against your competitor's relative weaknesses"


 

"Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight"


 

"A word of encouragement during a failure is worth more than an hour of praise after success"


 

"Nature magically suits a man to his fortunes, by making them the fruit of his character"


 

"Every individual is the architect of his own fortune"


 

"Fortune knocks at every man's door once in a life, but in a good many cases the man is in a neighboring saloon and does not hear her"


 

"Money is something you got to make in case you don't die"


 

"Money will say more in one moment than the most eloquent lover can in years"


 

"If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him"


 

"A grain of gold will gild a great surface, but not so much as a grain of wisdom"


 

"It requires a great deal of boldness and a great deal of caution to make a great fortune, and when you have it, it requires ten times as much skill to keep it"


 

"Almost any man knows how to earn money, but not one in a million knows how to spend it"


 

"After a rich man gets rich, his next ambition is to get richer"


 

"This is the law of prosperity. When apparent adversity comes, be not cast down by it, but make the best of it, and always look forward for better things, for conditions more prosperous"


 

"Don't knock the rich. When did a poor person give you a job?"


 

"Advertising is the principal reason why the business person has come to inherit the earth"


 

"The right name is an advertisement in itself"


 

"Advertising is the most fun you can have with your clothes on"


 

"Victory becomes, to some degree, a state of mind. Knowing ourselves superior to the anxieties, troubles, and worries which obsess us, we are superior to them"


 

"No matter how often you are defeated, you are born to victory"


 

"Talking much is a sign of vanity, for the one who is lavish with words is cheap in deeds"


 

"A good deed is never lost. He who sows courtesy, reaps friendship; he who plants kindness, gathers love; pleasure bestowed on a grateful mind was never sterile, but generally gratitude begets reward"


 

"The last temptation is the greatest treason: To do the right deed for the wrong reason"


 

"The man who has accomplished all that he thinks worthwhile has begun to die"


 

"Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives"


 

"Never give in! Never give in! Never, never, never, never -- in nothing great or small, large or petty. Never give in except to convictions of honor and good sense"


 

"I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature"


 

"A man is not finished when he's defeated; he's finished when he quits"


 

"Many of life's failures are people who did not realize how close they were to success when they gave up"


 

My fun copywriting quiz is here

 

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Bill Knight (Anglox Publications)

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