How Much Do You Know About Direct Response Copywriting?

 

Take part in my fun quiz and find out

Hiring a professional copywriter can be expensive. So is the cost justified?

Why shouldn't you just write all your website and direct mail copy yourself?

Well, before you decide to do just that... find out whether you know enough

about writing hypnotic and compelling sales copy...

 

 

1) What is the most important aspect of your sales letter?

a) The product or service
b) The price
c) The headline
d) The sub headers
e) The images/graphics
f) The guarantee

2) What is the purpose of the first paragraph of your sales copy?
a) To put the reader at ease
b) To create a lead into the next paragraph
c) To create credibility
d) To introduce yourself/your company
e) To explain what your offer is about
f) To encourage the reader to buy your product

3) How does a visitor to your website first view your web page sales letter?
a) Instantly reads from left to right and from top to bottom
b) Reads the headline then the sub headings
c) Looks for the bullet points
d) Looks for the price and guarantee
e) Looks at the signature and the PS
f) Scans the page in a 'F' shape

4) How important are graphics or images on a web page sales letter?
a) Absolutely necessary
b) Very important
c) Somewhat important
d) Not important

5) Should font styles be considered when writing for web pages and writing for print?
a) Yes
b) No
c) Don't know
d) Don't care

6) Ideally, how many sentences should you write for each paragraph of your sales letter?
a) One or two
b) Two to three
c) Three to four
d) More than four
e) No limit

7) When writing about a product or service, what should you ephasise most?
a) The price
b) The benefits
c) Delivery time
d) The features
e) Something else

8) In which section of the sales letter should you first use bullets to highlight benefits of the product or service?
a) The middle section
b) The first section
c) The last section
d) It doesn't really matter

9) What is the main reason for adding a Post Script at the end of the sales letter?
a) To catch the eye of readers who scan the sales letter
b) To reiterate the main benefits of the product or service
c) To remind the reader of the price
d) To add something you forgot to mention earlier
e) To ask for the order

10) Do you think adding testimonials to your sales letter is important?
a) Yes
b) No
c) Don't know

11) Do you think that adding free bonuses to your offer is important?
a) Very important
b) Somewhat important
c) Not important

12) Should all sales letters be written in the context of the 'first person' (as if coming from your personally)?
a) Yes - always
b) No - never
c) It doesn't matter
d) It depends on the writer's credibility

13) When should a sales letter be written in the context of the 'third person' only?
a) When no one is looking
b) When written by someone representing a company
c) When writing about a service only
d) When writing about a product only
e) When writing about a commercial product or service

14) If writing in the context of the first person, what salutation should you use at the beginning of your sales letter?
a) Dear Sir/Madam
b) Dear Customer
c) Dear Friend
d) Dear Muppet
e) Dear Product/Service Buyer
f) Hello There!

15) How important is it to sign off your sales letter with a real (scanned) signature?
a) Very important
b) Somewhat important
c) Not important

16) What is the best font colour to use for the headline and sub headings of your sales letter?
a) Black
b) Blue
c) Red
d) Green
e) It doesn't matter

17) Can a sales letter ever be too long?
a) Yes
b) No
c) Uh! Beats me!

18) Do you know what the acronyms AIDA and KISS stand for? (Be honest)
a) Yes - both
b) Yes - one of them
c) I have a vague recollection - I think I read about these somewhere
d) I really haven't got a clue

19) These days, how important is good grammar and punctuation to a sales letter?
a) Not really important
b) Somewhat important
c) Very important

20) People are influenced to buy products for different reasons, but when writing a sales letter, what should you try to appeal to most?
a) Their sanity
b) Their wallet
c) Their common sense
d) Their lifestyle
e) Their emotions
f) Their uniqueness

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