Sample sales letter by copywriter Bill Knight

"Have you seen this headline?"

Who Else Wants to Make at Least £10,000

a Month Working Just a Few Hours from

the Comfort of Your Own Home?

Heard it all before?

Probably not, because that's exactly what I do and I can prove it

Join me, risk-free and I'll prove that you can do it too

Welcome

For the last 5 years I've been evaluating every business opportunity available - both on and off the internet. Early on I realised that every successful business was just a 'system', a process, whether it's a Restaurant, a Supermarket or a Bank. I looked at every 'system' I could find but I saw pitfalls in all of them.

I've bought into all kinds of work-at-home business opportunity 'junk', offering riches beyond my wildest dreams. From selling on someone else's success manual to making gizmos on my kitchen table, I've seen and tried just about all of them.

These opportunities always sound too good to be true and that's because they are. But when you're desperately trying to find a way to make a decent living for less time and effort, you tend to fall for this stuff. At least I did, over and over.

But, unlike many people, I didn't give up. I kept on trying and searching and hoping I could find a way to make the kind of money I knew some people really were making although I still found it hard to believe. I kept asking myself how!

How do they do it? What are they doing? How can I find out and try it myself. I can remember being so frustrated with not having the answers, that my 'quest' soon became an all-out obsession.

But in time, my belief in the elusive 'system' that generated thousands of pounds a week was slowly and painfully turning into raw scepticism. And worse still, I had become very cynical. Well if you're anything like me, you do tend to get a little tired of reading about the latest 'get-rich-quick' scheme that doesn't deliver.

There are so many of them. I've probably got well over a hundred different sales letters, which have come through my door over the last 3 to 4 years, telling me how I can become mega-rich. Most tell me that all I have to do is copy their system and hey presto! I know I should throw them all out, but now I read them for amusement.

When you've tried every business

opportunity going, where do you go next?

I knew I wasn't the only person wasting my hard-earned cash on these schemes. There are literally hundreds of thousands of people in the UK who have bought into this system or that programme and tried this and tried that, and are still no better off. Some are a lot worse off.

But thankfully, I eventually managed to break through all the hype and brush aside all the wild claims. I found out for myself how to make a good living working from home, and all I had to do was think about it.

I just put my brain to work and the rest is history. All I kept asking myself was, 'find the answer'.

Now let me ask you this. Do you personally know of, or have you ever met anyone who makes over £10,000 a month working a few hours a week from their own home? No? Well now you have.

I'm XXXXXX XXXXXX and I consistently bank at least £10,000 each and every month without fail. I do this by running my own business, in my own time and yes, I work from the comfort of my own home office. If this is what you're looking for then read on because...

I've only been operating my business for around 18 months and I'm on target to earn £25,000 a month already. In my very first month alone I made over £5,500. That was more than twice the amount I used to earn when I was working for someone else.

My best month to date was February 2005, when I banked over £20,000 in less than two weeks! But that's nothing compared to the cool £200,000 I expect to earn this year.

PHOTO OF PROOF

You can see from the above screen shot of my online bank statement that what I'm telling you is true. I banked more than £20,000 in less than 2 weeks. I've blanked out the details for obvious reasons.

Yes, I can confidently say I'm quite happy about my life now because I have what most people want. I have my own business, I make a good living, I work from home, I work only a few hours a week and I take as much time off as I want.

What I have achieved is freedom. Freedom of choice and freedom to decide how I want to live my life. You can't put a price on freedom, but having a lot of money means you can taste it and savour it.

And that's exactly what you can do. You could make between £10,000 and £25,000 each month when you follow my simple business plan. Then you'll be able to taste that freedom and success for yourself. There just isn't another business opportunity like this anywhere.

Can you imagine just for a moment what your lifestyle would be like if you were making this amount of money on a regular basis? Can you also imagine having the leisure time to able to spend and enjoy your wealth?

I used to imagine what it would be like. I used to imagine being my own boss and having a nice house and car. I used to imagine going to places like Florida and the Caribbean. I used to imagine a big fat bank account containing hundreds of thousands of pounds just waiting to be spent.

It's time to stop dreaming

Thankfully I don't have to imagine and dream anymore, because now I know what it's like first hand. I'm experiencing what I used to imagine and I'm happily living my very own dream. Believe me this is something you should experience. And with my help you can.

No one helped me to get where I am today. I didn't win the lottery and neither was I the beneficiary of an old rich relative. I did it all by myself. I did it mostly through sheer determination and a burning desire to change my life.

I eventually realised that all you need to get started on a journey to wealth and freedom is dogged determination and to never take no for an answer.

You've probably heard the saying, 'where there's a will there's a way'. Well it's absolutely true. I developed an iron will attitude and was determined to find a way to make the kind of money that would free me from the drudgery of daily life. And I'm happy to say I did.

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But, just over 2 short years ago, my life was very, very different.

I was a typical wage slave working for a restaurant supplies company. My job in sales took me all over the length and breadth of the UK. I was working all the hours that God sent yet I was still struggling to pay my monthly bills. It wasn't that I couldn't manage my money.

I simply didn't have enough of it to manage. I was plain fed up. I was fed up with my job, my boss, the company and...Basically, I was fed up with my whole life.

I felt as though I'd hit rock bottom. But worse than that, I felt trapped. I had so many bills to pay I couldn't afford to give up my only source of income. But I knew I had to do something. I just couldn't live like this anymore and it wasn't fair on my family.

I used to come home from work tired and totally stressed out. It would take me the whole evening to unwind and then what? Off to bed, ready to face it all again the very next day. There was no doubt about it, I was becoming really depressed.

I often felt physically sick at the mere thought of having to get up and go to work. That's how bad it was.

I always used to think, perhaps like many people do, that a good job meant a regular income, company car and very likely prospects of promotion. It's probably true that someone would have given anything for a job like mine.

It's funny, and I quietly laugh when I think that someone else is now doing my old job. Good luck to them. I'm glad to be out. I have no regrets whatsoever, because I know I made the right decision to get out and go it alone.

Life is like that you know. It's a series of decisions we make every day that determines the outcome of our lives. When you work for someone else, your daily decisions are usually based around what you have to do in your job.

What you have to do to keep the boss happy and what the company has to do to keep its shareholders happy. You're really just part of a machine. You're like a cog in the works. And just like a cog, you're expendable. You can quite easily be replaced by another cog.

People who work as temps for employment agencies know this only too well. And if you're one of them, you have my deepest sympathy. That also applies to anyone else stuck in a useless dead-end job and going nowhere fast. If this sounds anything like your own situation, one day you must say to yourself 'enough is enough'.

In business failure is not an option

I knew I'd had enough when I didn't want to get up in the morning and go in to work. It had got to the stage where I just couldn't face it anymore. I dreaded it. I hated it. And I desperately wanted out of it. If you can relate to this, then you'll be glad to know that there is a way out.

I can show you the way out but you have really got to want it. If you want it badly enough you've got to do something about it, like I did. But first you'll have to get up and get out of your comfort zone and that's when most people will instantly recoil.

It's called inertia. It's the first and most difficult hurdle to get over. It's a mechanism for failure.

The reason I'm telling you this is because for some people, the very thought of taking a risk or a gamble with their future, makes them break out into a cold sweat. They'll make excuses for not doing it because it's easier to stay put and do nothing.

They'll say it's not for them, when really they mean 'I'm too frightened to try it in case I fail'

People don't generally plan to fail in their lives. They simply fail to plan. If you don't have a plan for your life, mapping out all the things that you want, what can you realistically expect to get? If you've planned nothing, then that's exactly what you'll get.

Nothing! But at least you'll be able to say you didn't fail. You didn't fail because you didn't have a target to aim for. You stayed well and truly embedded in your comfort zone. Why?

Why do people moan and groan about everything yet don't even try to improve their lives?

The answer is fear! That's right, fear. People fear all kinds of things. I used to fear losing my job because I worried about having to pay my mortgage and other household bills. I used to fear objections from customers, when I was trying to make a sale, because that would lead to a rejection (or something sounding a bit more painful) from my boss.

I used to fear every conceivable failure known to man. I was paranoid about failing.

But, do you know what the two worst fears of all are?

Don't fear success - embrace it!

One is the fear of failure and other is the fear of success.

Sounds crazy I know but it's true. One of the main reasons why people don't make it into the big-time earning category is because they fear being successful. They worry about whether they'll be able to handle large amounts of money.

They worry about losing their friends and they may feel pressured into moving to a more affluent area. The more they think about it the more they fear it, and so they'll stay put. Crippled forever by fear.

These are the same people that do the lottery every week. They say they want to win and they even imagine what it would be like. But for those that do win, the majority just can't handle the sudden impact of being rich.

They either spend like crazy or carry on as before. Can you imagine winning the lottery and not giving up your job? Not buying a fabulous big house and a flash car? What's the point in doing the lottery?

PHOTO

Fear of failure is evident in most people. No one wants to fail. We believe that no one likes a failure so failure becomes a major fear. If you don't try something new, if you don't take a chance, you can't fail. Better to be safe than sorry is the motto. But remember this! If you don't make an effort to change your life, it will never change.

You'll always get what your getting and nothing more.

If this sounds anything like you, you simply have two choices. Stay put in your comfort zone and carry on living your life as it is. Or, come with me on a journey that will literally change your life forever.

To start with, you will still have your doubts, but as time goes by you'll gradually leave them far behind. You may not be able to dispel or even suspend your fears at this time, but as the days go by they will simply melt away.

I'm speaking from first-hand experience, because...

When I first started in this business, I didn't know very much about the Internet. I knew just enough to get by. But I soon learned and went on to make a small fortune. I started out with a very old and very slow computer but quickly got to grips with the simple process of making a good living online.

Now I'm going to show you how I do it.

You won't be going it alone in this venture because I'm going to guide you every step of the way. All the hard work has been done already, and all the risks have been eliminated. This is going to be a lot easier for you than it was for me.

I've spent the best part of 2 years perfecting this business, which is now ready for you to simply learn and copy.

And you won't have to worry about using the Internet, if you haven't had much previous experience, because I'll tell you everything you need to know. This is your ticket to a wealthy lifestyle without any of the risk whatsoever.

I gave up my steady job, my company car and all the security that came with it to go it alone. That was a risk I took and I was well aware of having to deal with the failure aspect. But that was 2 years ago. I now bank at least £10,000 every month for doing nothing more than a few hours work. Sometimes risks are worth taking.

I'll help you get all the money you want

But you don't have to risk anything. I have proved that If you really set your mind on doing something positive and reach out to achieve a goal, you can do it. All you have to do is copy what I do to make the kind of money I make. You only need to want it.

Do you think you have what it takes? A determination to change? A deep-down hunger for a better life? A nagging ambition to make it happen? If you have, I'll help you all I can. But first, let me explain what happened to me and how I came by this business...

In the latter half of 2003, I was so desperate to change my life, I gave up my secure job. It wasn't difficult as I hated it anyway. I just went off and got another job. But I soon found that my new job was worse than my old one, so I quit that job too.

Now here I was, jobless. Self-unemployed with stacks of unopened bills on every shelf in my house. I had knowingly put myself under serious pressure to find a solution to my worsening self-inflicted financial problem.

Then one day, right out of the blue, it just came to me.

A silly little idea jut popped into my head and I began playing 'what if'. What if I tried this idea and it worked? What if I tried this idea and it didn't? What if I tried it a different way? What if I tried it in all sorts of ways?

I let the idea just grow in my mind until I couldn't ignore it any longer. I had to do something about it.

The only way I would know for sure whether it would work was to try it. I needed to test it and that's exactly what I did. I tested it over 3 months and on each occasion I made well over £5000 in profit. In January 2004, I decided to launch my new business venture full-time.

To my total amazement, and everyone else's, I consistently made between £5,000 and £10,000 each and every month. Can you imagine how that made me feel? Wow! I was on to something.

I then set about fine-tuning everything and retesting until I had the whole system up and running as smoothly as possible. I must admit, this tweaking took up some time, but it was well worth the effort.

Since then I've banked no less than £10,000 each and every month. Not bad for a little idea that just popped into my head.

Okay, some of my past skills, experience and knowledge did help. But you don't need to worry about anything like that as you'll soon discover.

The most powerful cash generating

business ever developed

Since then I've fine-tuned every aspect to make running this business as simple and as easy as possible. I now firmly believe I've created the most powerful cash generating business ever developed. And if you're ready to join me, I have a place reserved for you on my select training programme.

That's right!

If you're ready, I'm going to help you by showing you how to make at least £10,000 a month doing exactly the same as I do.

I have tried and thoroughly tested my business programme and proved that it works every time. I have documented everything into an easy to follow manual, so you can follow step by easy step exactly what you have to do to make the kind of money I make. I have left nothing out.

What's more...

I've created a dedicated website, which contains all the resources you will ever need to be able to make your own small fortune on the Internet. And, I'll even be there for you all the way. Yes, I said I would help you didn't I?

You can email me anytime with any questions or queries whatsoever. You can even telephone me if you prefer. I'll give you all the support you need, because I want you to be a success. I firmly believe that everyone deserves a chance of a better life .

When you sign up for my training programme, I'm not going to let you down. The very reason you would sign up at all is because you've decided you want to try and change your life, and that's good enough for me.

It tells me you're serious and you're willing to make a commitment. That's the only proof I need

I'm not one of those dodgy 'here today gone tomorrow' scamsters.

And this is a genuine money-making opportunity. I'm not about to take your money and run like some of the other so-called business opportunities you may have come across in the past. This is a real business.

You can check it out here: XXXXXXXX This business is registered with the Federation of Small Businesses. (Member #: XXXXXXXX). And this business has a real business address (see below).

Work From Home And Make £10k+

Per Month

I'm real, the business is real and the money is real. The training manual is real ("Working From Home and Making £10k+ per Month") and the support I offer is second to none.

Plus, all trainees have access to their own password protected resource website (www.yourwebsite.co.uk)

Here you'll find everything you need to be able to make money from your online business. My manual will refer to these resources and explain how you can very easily turn them into hard cash, for very little work. You really have to see it to believe it.

Because not only have I proved my programme works for me, I've done everything possible to make it work for you. All you have to do is follow the simple steps in my manual and make use of all the resources that I have provided for you on the dedicated website.

If there's anything you don't understand, I'm only a phone call away.

By now, I expect you'd like to know a little more about this business before you consider anything, so here's a brief outline of what I do.

I create and sell information products. Believe me, this isn't very difficult so long as you know how. The training manual explains it all in step by step detail and the resources available at www.yourwebsite.co.uk will give you everything you need to succeed. All you need is a computer, Internet access and some time.

Initially, you may have to put in a few hours a day until you get everything up and running. Then you'll be able to 'work' as you want, like I do. When I first started out in this business, I was working full-time. But remember I was testing and perfecting everything.

Now, this has all been done for you. So you should find the whole process much less daunting than I did.

Plus I spent a lot of time looking for resources to help me get things moving. These are the tools of my trade and they're yours to use as freely as you wish.

Remember! I made over £5,500 in my first month and I was still learning. If you're a quick learner you could make even more. You might like to know that one of my trainees is currently making more money than me.

Join Me Now

That's the best part about this business. The market is so vast, there's no real competition. You wouldn't be in competition with me or any of the other trainees. In fact hardly anyone even knows this business exists. You would be one of the very few people to access this insider information.

On that note, I'd like to formally invite you to join me.

If you've had enough of your old lifestyle, the job, the boss, the commuting, the never having enough money to go round, I invite you to leave your old life behind. You don't have to give up your job and security right away.

You could just put in a few hours part-time until you start to see the results. But when you reach the level of £10,000 a month, I'm sure you will want to give up your job.

By the time you get to making that kind of money, I'm sure you'll want to concentrate on your new business full-time. I'm sure you'll be so excited you'll want to make even more money. T

here's absolutely no reason why you shouldn't go on to make a six-figure income like me, if you really wanted to.

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If you're still uncertain about whether this is for you, and I can fully appreciate your scepticism, I'm going to make it easier for you to decide. I'm going to completely remove all the risk on your part. That's right. I invite you to join my group of trainees completely risk-free.

This means you have nothing to lose whatsoever because I'm including a 100% money-back guarantee. You'll be able to review the whole system, including the manual and all the resources, at your leisure.

You'll be able to try it out for yourself, in your own home and in your own time. Then you can decide whether you want to continue on your way to making a fortune or carry on with your old life.

But before you decide, let me just remind you about what's on offer...

● An opportunity to make at least £10,000 each and every month

● A chance to become financially independent and to change your life for the better

● A simple tried and tested system that has been proven over and over

● A training manual and lifetime access to all the resources you will ever need

● Full-on support by email and phone

● A completely risk-free opportunity with a money-back guarantee

● A real business you can easily run from home

And let me clarify a few other things for you...

● You don't need any previous business or selling experience

● You don't need any technical knowledge or any special abilities

● You don't have to give up your full-time job

● Everything you need to get started, and to get up and running is provided for you

And you can spend your new-found wealth any way you wish. A new house, a new car, a holiday or you could treat all your friends and family to a day out. Wouldn't it be nice to be able to have and do all these things?

Join me today and you will.

But I would strongly advise you to sign up now because places on my training course are very limited. I can only manage to take on a set number of new trainees each month. It's only fair to everyone, that I devote my time equally to each trainee that has made the effort to start their new business venture.

I truly want them and you to succeed and with my help you will.

I don't want to disappoint anyone, but the intake of new trainees has to be on a first come basis.

So - how much would you be willing to pay for a proven system like this that could make you over £150,000 per year?

In the traditional 'bricks & mortar' business market you would have to pay up to £100,000 just to get started if you wanted to make this sort of money - but I'm not going to ask you for any ridiculous amounts of money like that.

The total cost of the manual and full 24/7 access to the resources website is just a one-time payment of £49.95. Unlike your average franchise you don't have to pay thousands to start up and then pay anyone else an ongoing fee - and every penny you make is your own to keep!

This information is worth £1000's and yet I'm giving it away for just £49.95. It's worth a lot more and I could certainly ask more for it. But, I want to be able to make this available to anyone who wants it, and so I've made it very affordable. I just about cover my costs at this price but remember, I'm already making £20,000 a month from my business. So it's no great loss to me.

I wasn't going to give away any bonuses with this course, because I'm sure you'll agree it's a giveaway in itself. The information on the resource website alone is worth more than £150. But I've decided to give you something extra because I want you to see for yourself how genuine I am.

Bonus

The £25k Casino System is a programme I sell for £100 and it's yours absolutely free. Discover the secrets to making big money from small stakes in online casinos. If you don't know the first thing about casinos, you certainly will after you've seen this.

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Plus

My 100% Iron-Clad, 'No-Quibble' Money-Back Guarantee

just got better...

I've decided to give you the chance to review this program in your own home

WITHOUT ANY RISK WHATSOEVER.

If after the first 12 months of buying this guide, you have followed my advice and tried the methods I recommend and not made at least £100,000...

You'll be entitled to claim a full refund. You can even keep the bonus casino information with my compliments. That's how confident I am in this program and in your success for the future.

Just think for a moment...How long would it take you to earn £100,000 doing what you're doing now?

Who else can offer you a genuine opportunity to make that kind of money for a risk-free investment of under 50 quid?

I've told you my personal story and I've even provided you with the evidence of my earnings. I've laid everything out for you and now it's really up to you to decide. But don't take too long.

Thank you for reading this letter and I look forward to meeting you on the other side.

To your future wealth,

SIGNATURE

XXXXXX XXXXXXX

P.S. This is the first time this proven system has ever been revealed. I don't just reveal the secrets of making big money from home. I actually teach you how to do it.

P.P.S. You have absolutely NOTHING TO LOSE. Your small investment is completely protected by my personal 100% Risk-Free Money-Back Guarantee. And even if you decide this isn't for you, you can still keep the 'Casino £25k Information'.

P.P.P.S. Remember! This opportunity is limited. I can only accept a set number of trainees on a first come basis .

I will be contacting the all new trainees within a few hours of them joining if applying online. All payments are secure and will be confirmed immediately. However, should you wish to pay via post then please clearly date the application and ensure I RECEIVE your postal application within the next 48 hours.